A new era for fleet operators and entrepreneurs.
Hyundai Motor India has strategically entered the commercial mobility sector with its dedicated Hyundai Prime taxi range, aiming to redefine urban and intercity transportation with robust, efficient, and cost-effective solutions for fleet operators and individual taxi entrepreneurs. The launch includes the Prime HB (hatchback) and Prime SD (sedan) models, priced between ₹5.99 lakh and ₹6.89 lakh (ex-showroom), with bookings open for ₹5,000.
Strategic Leap into Commercial Mobility
India’s commercial mobility sector is growing rapidly due to urbanization and ride-sharing services. Fleet operators require low acquisition costs, minimal operating expenses, maximum uptime, and predictable maintenance. Hyundai’s Prime range leverages its engineering expertise and market understanding to meet these demands, reinforcing its brand as versatile and customer-centric. Its extensive distribution and service network provides a competitive advantage.
Hyundai Prime Taxi Range: Models and Specifications
The range includes the Prime HB (based on Grand i10 Nios) and the Prime SD (derived from Hyundai Aura). Both are powered by a 1.2-litre Kappa 4-cylinder petrol engine. A factory-fitted CNG option is available, significantly reducing running costs.
- Fuel Efficiency:
- Prime SD (CNG): 28.40 km/kg
- Prime HB (CNG): 27.32 km/kg
Prime HB: Agile Hatchback for Urban Dominance
- Features: Compact footprint, agile handling for congested city streets and tight parking. Comfortable seating and adequate boot space.
- Price: Starting at ₹5,99,900 (ex-showroom).
Prime SD: Refined Sedan for Enhanced Comfort
- Features: Based on Hyundai Aura, offering enhanced legroom and larger boot capacity for intercity rides, airport transfers, and executive services. Perceived greater comfort and stability.
- Price: Starting at ₹6,89,900 (ex-showroom).
Engineered for Enduring Performance: Key Features for Commercial Fleets
The Prime models are purpose-built for durability, safety, comfort, and operational efficiency.
Safety
- Standard six airbags (significant differentiator).
- Three-point seatbelts for all seats.
- Rear parking sensors.
- Emergency Stop Signal (ESS).
- Company-fitted speed limiting function (capped at 80 km/h).
Comfort and Convenience
- Rear AC Vents.
- Electrically Adjustable ORVMs.
- Steering Wheel-Mounted Controls.
- Front Row Fast USB Charger (Type-C).
- Power Windows & Central Locking.
- Rear Defogger.
Smart Technology (Optional Accessories)
- 9-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto.
- Rear camera.
- Vehicle location tracking device with four panic buttons for security and fleet management.
Total Cost of Ownership (TCO)
The Hyundai Prime taxi range is designed for a low TCO, estimated at approximately 47 paise per km.
- Extended Warranty: Special packages for the 4th and 5th year or up to 180,000 km (whichever comes first), providing peace of mind and ensuring maximum uptime.
- Fuel Efficiency (CNG Advantage): Stable and cost-effective fuel alternative, leading to substantial savings over thousands of kilometers and aligning with environmental goals.
Booking and Finance
- Booking: Open nationwide at authorized Hyundai showrooms for ₹5,000.
- Finance Options: Attractive schemes with repayment tenures of up to 72 months.
Competitive Landscape
The Hyundai Prime taxi competes with Maruti Suzuki’s Tour range and Tata Motors’ offerings. Key differentiators include:
- Superior safety (six airbags).
- Advanced comfort amenities (rear AC vents).
- Optional sophisticated infotainment system.
- Strong brand reputation for reliability.
- Extensive service network ensuring ease of service and quick access to parts for minimal downtime.
Conclusion
The launch of the Hyundai Prime HB and SD models marks a new era for commercial mobility in India. By focusing on fleet operator needs (uptime, maintenance, operating costs, safety, comfort), Hyundai offers a compelling proposition with attractive pricing (starting ₹5.99 lakh), easy booking, and flexible finance. The efficient 1.2-litre Kappa petrol engine with factory-fitted CNG, impressive fuel economy, and an estimated TCO of 47 paise per km, backed by a generous extended warranty (5 years/180,000 km), provide financial predictability. Features like six airbags, rear AC vents, and optional tech packages enhance the driver and passenger experience. The Hyundai Prime taxi range is positioned to become a benchmark for efficiency, safety, and profitability in the evolving Indian commercial mobility market.
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